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AI and recorded calls

Last updated 8 October 2026.

We use AI in our service, and we tell you where. Our voice assistants are AI, they say so, and every call is recorded.

Our voice assistants are AI

  • Chance, who talks with business owners about the preview we built, and Daniel, who helps customers with changes, domains and their account, are AI voice assistants, not people.
  • They say so at the start of every call and whenever you ask, and they never claim to be human.
  • There is no one else on the line, and a call can’t be transferred to a person. To reach our team, write to hello@springforth.ai; the team reads every email.
  • Our phone line, +1 929 552 1155, is answered by our AI assistant. The line understands English only.

Every call is recorded

  • Our assistant tells you at the start of the call that it is recorded. We record and transcribe the call, and keep a record of your consent.
  • After the call, card numbers and Social Security numbers are removed from the transcript.
  • If you don’t want the call recorded, say so: the assistant apologizes and ends the call.
  • How long we keep recordings and transcripts is in our privacy policy.

What our assistants never do

  • Ask for or accept a password, a login or transfer code, a card number or remote access to a computer.
  • Take a payment or charge you during a call.

When we call you

  • We make no cold calls. We call only people who asked us to call them or agreed in writing to a call.
  • “Talk to Chance” on a preview page is a call in your browser that you start yourself. A consent line shows before your microphone is used, and the call never starts by itself.
  • To stop our calls, say “stop” on any call. Our do-not-call policy has the details.

AI in our emails and websites

  • An AI assistant helps draft our email replies. If you ask whether a reply came from an AI, we tell you.
  • AI services help us write the text of the websites we build and check their pages. The facts come from what your business already publishes, and you check every fact before anything goes live.
  • With AI Care, our AI-backed system prepares the supported changes you ask for as a private preview. Nothing is published until you approve it.
  • AI assistants and search engines decide their own answers. We can't control or guarantee them, and no one can. We improve the facts and pages on your own website.

Questions

Write to hello@springforth.ai. Our team reads every email sent to this address. The list of all our policies has the rest.

Questions? Call nowCalls are recorded.